Retail and stores sell the Festival Gift Card

Do you want to sell gift cards from another provider in your store? That might seem strange, but it really isn't. Especially when your store's target audience aligns with that of the Festival Gift Card. But who exactly is the target audience? There are 2 different target groups: the buyer, someone looking for an original/fun gift who purchases the gift card, and the recipient who might be celebrating a birthday or special occasion and receives the gift. The buyer—perhaps the most important target group since they visit your store—often describes themselves as creative and someone seeking a fun and original gift. This person is thoughtful and knows the recipient well, enjoying the idea of giving a festival gift card to friends, family, children, or even grandchildren. We also see that the audience who ultimately receives the gift card or voucher is very diverse. Friends, family, children, and grandchildren often fall within the 18 to 50 age range, because just about everyone loves going to a party!

For your store, it's important that gift cards align with the current product range. Here, it's crucial to consider in advance how much space is available, the connection to other products, whether there’s potential synergy, and if the products can possibly be combined with other gift cards. A gift card with a broad target audience, like the Festival Gift Card, for example, pairs well with related products such as festival merchandise, party clothing, makeup, personal care items, and also adds a nice variety to your product assortment. Additionally, the Festival Gift Card is an experience, an adventure to be embarked upon. Therefore, it’s important to focus on the customer’s experience, cater to it, and tailor the gift card to the right audience. Related gift cards and vouchers that also offer an experience include, for example, a hotel gift card, dining gift card, hotel voucher, cinema gift card, or other experience-based gift cards. These vouchers are often redeemable at multiple, if not nationwide, redemption points, rather than being limited to a single store or chain. When dealing with external gift cards, always consider variety. This increases the likelihood of consumer adoption and helps keep your product assortment as comprehensive as possible.

When you calculate the final profit per square meter for products in your store, you'll be amazed by the result of the Festival Gift Card. The space our gift cards occupy is practically negligible. The display you receive from us can be positioned at your checkout, on a counter, in the showroom, or stylishly among other items. The dimensions are just 17 cm wide, 9 cm deep, and 20 cm high. If you have a special shelving plan for gift cards or vouchers, the required space will likely be even smaller, as you probably won't need our display. The Festival Gift Card and its packaging comply with Dutch gift card guidelines, so it fits on any shelf.

At first glance, selling gift cards / vouchers may not seem very interesting, yet it is highly profitable due to the combination of commission, the space and time it requires. The commission on gift cards can reach as much as 12.5%, the space it takes up is very limited, and it only takes a few seconds to scan and activate the gift cards. In short, selling gift cards is ideal as a supplement for your customers!