Festival Gift Card

Festival Gift Card was founded in 2019 by Rowdy Baltus (33), out of love for festivals & frustration over the lack of fun gifts for festival fans. Why give someone a ticket to one specific event when you don’t know if they’ll be able to go or even enjoy it? There were already gift cards for books, clothing, and theaters, but a gift card for festivals? That didn’t exist yet.

Festival Gift Card is more than just a gift: it’s a full-fledged online payment method. Thanks to integrations with partners like Mollie, Pay, Buckaroo, and MultiSafepay, and collaborations with various ticketing providers and event organizers, the card can be used directly at checkout. Festival Gift Card appears there as a payment option alongside iDEAL, PayPal, and credit cards.

What started as a small initiative with a limited run in 2019 grew, despite two years of COVID silence, into a nationwide hit. The mission? To give people original access to their favorite festivals, and help organizers expand their reach.

Current situation

In less than five years, we grew to become the market leader as a gift card for festivals, with over 1,600+ points of sale in the Netherlands and Belgium. The Festival Gift Card is available at major retailers like Albert Heijn, Kruidvat Belgium, and CIGO, and consumers can use it at more than 1,000+ festivals and ticket organizations.

Important detail: from 2020 through 2022, we were at a standstill for nearly three years due to COVID, during which festivals were halted and growth plans were paused. Nevertheless, we're stronger than ever, with a proven product, strong distribution, and enormous growth potential.

Why invest?

By giving a Festival Gift Card, you're not just giving a gift, you're giving a unique experience. In just a few years, we grew to become the gift for festivals in the Netherlands and Belgium, with over 1,600 points of sale and a strong network of 1,000+ affiliated festivals and events.

The demand for our product is skyrocketing thanks to the ever-growing brand awareness and the win of the Innovation Award 2025. Retailers like Albert Heijn, Kruidvat Belgium, and CIGO have already joined, and with your help, we will expand this year to Primera, Bruna, HEMA, SPAR, PLUS, DekaMarkt, and Hoogvliet. With these chains already confirmed, we are growing to at least 4,000+ stores in the Netherlands, and with Jumbo and Readshop, we can expand to a total of 5,000+ stores.

As an investor, you receive an attractive return of 4% to 6% per year, but also:

• ✅ Monthly payment of interest and principal
• ✅ Exclusive gift card for early participation
• ✅ Opportunity to be part of a growing, award-winning brand
• ✅ Transparent updates and full refund after 3 years

Join the future of festivals. The Festival Gift Card is growing rapidly, and you can get on board now. Become a part of it and help build the payment method for festival-loving Netherlands.

Our ambition

Festival Gift Card was born from one simple idea: connecting people through an original, accessible, and festive gift to the most beautiful festivals in the Netherlands, and later, far beyond.

Our ambition is to become the standard gift card and payment method worldwide. Just like you find a book voucher or fashion card in every store, the Festival Gift Card should be available everywhere: from supermarkets to gas stations, from gift shops to online stores, both domestically and internationally.

We are building a brand that is growing stronger, a broad retail network, and a scalable digital platform that allows consumers to see in real-time where they can spend their card. This not only makes gift recipients extremely happy, but we also support festivals in expanding their reach. 

The ultimate goal? To grow into the largest gift card and payment method for festivals in Europe, and maybe even worldwide. With thousands of affiliated organizations and a strong retail product centered around experience, music, and freedom. A card you'll encounter in the Netherlands, France, Spain, the United Kingdom, and who knows, soon in the US and Asia as well.

Winner of the Innovation Award 2025!

During the annual Gift Card of the Year Awards, the Festival Gift Card was awarded the 2025 Innovation Award for the most innovative gift card concept in the Netherlands!

The expert jury praised the near-complete automation, original proposition, unique reach among young people, and smart connections between retail and entertainment. Thanks to integrations with a wide range of ticket providers, Festival Gift Card is a scalable product ready for international growth.

A major advantage of the integrations with ticketing and event organizations is that consumers can always see in real-time where and how to use their gift card: a significant innovation in the gift card industry.

Read more about our 2025 Innovation Award win →

Funding goal

We need at least €50,000 to achieve further expansion at Primera, Bruna, HEMA, SPAR, PLUS, DekaMarkt, and Hoogvliet. With a total investment of €100,000, we can achieve nationwide visibility and coverage.

The investment is used for:

• Shelf and display costs at retail chains
• The production and distribution of cards and packaging
• A marketing contribution for retail such as displays and promo posters

📊 Overview of investment opportunities:

📊 Calculation example: You invest €5,000.00

Suppose you invest €5,000 with an annual interest rate of 5.5%. Then you will receive the following:

• Annual interest: €5,000 × 5.5% = €275 (€22.92 per month)
• Monthly repayment: €5,000 / 36 months = €138.89
• Total monthly payout: €138.89 + €22.92 = €161.81

Over the course of 3 years (36 months), you will receive:

• Total interest: €22.92 × 36 = €825.12
• Refund of contribution: €5,000
• Total to be received: €5,825.12

✅ So you receive €161.81 per month for 36 months, consisting of both interest and repayment.

✅ At the end, you get your full investment back, plus a nice return of €825.12.