About Festival Gift Card

Festival Gift Card was founded in 2019 by Rowdy Baltus (33), out of love for festivals and out of frustration about the lack of nice gifts for festival fans. Why would you give someone a ticket to one specific event when you don't know if they can or like it? There were gift cards for books, clothes and theatres, but a gift card for festivals? It didn't exist.

Festival Gift Card is more than just a gift: It is a full online payment method. Thanks to integrations with parties like Mollie, Pay, Buckaroo and MultiSafepay and collaborations with various ticketing providers and event organisations, the card can be used directly in the payment screen. Festival Gift Card appears there as payment option next to iDEAL, PayPal and credit card.

What started as a small initiative with a limited edition in 2019, despite two years of corona silence, grew into a national hit. The mission? Giving people access to their favorite festivals in an original way, and helping organizers to increase their reach.

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In less than five years, we became a market leader as a gift card for festivals, with over 1,600+ outlets in the Netherlands and Belgium. Festival Gift Card is available from large retailers such as Albert Heijn, Kruidvat Belgium and CIGO, and the consumer can pay at more than 1,000+ festivals and ticket organizers.

Important detail: from 2020 to 2022 we have stood still for almost three years through corona, in which festivals stopped and growth plans were paused. Nevertheless, we are stronger than ever, with a proven product, strong distribution and enormous growth potential.

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Giving a Festival Gift Card is not just a gift, you give a unique experience. In just a few years we became the gift for festivals in the Netherlands and Belgium, with more than 1,600 outlets and a strong network of 1,000+ connected festivals and events.

The demand for our product is rising explosively thanks to the ever-growing reputation and the profits of the Innovation Award 2025. Retailers such as Albert Heijn, Kruidvat Belgium and CIGO have already joined, and with your help we will grow to Primera, Bruna, HEMA, SPAR, PLUS, DekaMarkt and Hoogvliet this year. With these chains that have already been confirmed, we grow to at least 4.000+ stores in the Netherlands, and with the Jumbo and Readshop we can grow to 5.000+ stores in total.

As an investor, you get an attractive return of 4% to 6% per year, but also:

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Join the future of festivals. Festival Gift Card grows fast and you can get in now. Become part of and build on the currency for festival loving Netherlands.

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Festival Gift Card originated from one simple idea: connecting people to the most beautiful festivals in the Netherlands by an original, accessible and festive gift, and later far beyond.

Our ambition is to become the standard gift card and payment method in the world. The Festival Gift Card should be available everywhere, just as you can find a book receipt or fashion card in every store: from supermarket to gas station, from gift shop to web shop, at home and abroad.

We are building a brand that is getting stronger, a wide retail network and a scalable digital platform that allows consumers to see real-time where to spend their card. This not only makes gift recipients very happy, but we also support festivals by expanding their reach. 

The ultimate goal? Become the biggest gift card and payment method for festivals in Europe, and perhaps even worldwide. With thousands of affiliated organizations and a strong retail product that revolves around experience, music and freedom. A map you will find in the Netherlands, France, Spain, the United Kingdom and who knows in the USA and Asia.

Winner Innovation Award 2025!

During the annual Giftcard of the Year Election, Festival Gift Card was awarded the Innovation Award 2025, for the most innovative gift card concept in the Netherlands!

The jury praised the virtually complete automation, original proposition, the unique reach among young people and the smart links between retail and entertainment. Thanks to integrations with a wide range of ticketing providers, Festival Gift Card is a scalable product and ready for international growth.

A great advantage of the links with ticketing and event organisations is that consumers can always and real-time see where and how to use their gift card: a great innovation within the gift card world.

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Financing objective

We need at least €50,000 to achieve further expansion at Primera, Bruna, HEMA, SPAR, PLUS, DekaMarkt and Hoogvliet. With a total investment of €100,000 we achieve national visibility and coverage.

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• Producing and distributing cards and packaging
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📊 Overview of investment opportunities:

📊 Preview: You invest $5,000..

Suppose you invest $5,000 with an annual interest rate of 5.5%. Then you will receive the following:

• Annual interest rate: €5,000 × 5.5% = €275,- (€22.92 per month)
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• Total monthly payout: €138,89 + €22,92 = €161,81

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